Because we do not sell advertising services we can provide truly impartial advice.
Our Why
We exist to help business owners make sense of their digital marketing services.
Business owners know firsthand the challenges of digital marketing. Billions of dollars are spent each year, some of them on underqualified marketers and underperforming ads. Advertising online is necessary to grow your business. But are you getting the very best?
The Bradford Group provides business owners with objective, outside assistance to make sense of it all. You can think of us as your personal Digital Marketing Managers – but without the overhead, and with honest impartiality.
Our expert team helps you monitor, measure, and maximize digital marketing efforts.
You need expert eyes and ears in the room and on your side. Digital marketers may be hiding behind unclear terms or genuinely out of their depth. The agencies themselves cannot paint a clear picture or offer objective insight. At the end of the day, they are playing with live ammo. Your budget is on the line. We exist to stand in the gap, helping you to study results, reports, and services so that you can make informed decisions to grow your business.
Our principles
We will tell you the truth about every situation we are in – even if it gets us fired.
Our integrity defines us. To remain genuinely impartial in our giving of advice, we have committed never to take a commission of any kind from the companies or services we recommend. In fact, we usually do not make referrals at all. Instead, we equip our clients with everything they need to find reputable service providers. Some clients ask us to join them on sales calls and negotiations to make sure the right questions are asked (and answered!) upfront.
Data-Driven Answers
Digital marketing is not about guesswork – it is about data!
While cooking or art may be open to subjective interpretation, digital marketing is not. The only thing that matters when it comes to advertising online is data. Sure, branding and messaging are important too, but who cares if an ad campaign is “on brand” while losing you thousands of dollars? Our team studies key performance indicators for the various services you receive, and then we help you understand the numbers so that you can make informed decisions based on real numbers.
We Provide Impartial Advice and Expert Guidance.
Tired of wondering if your digital marketing is working? Curious about what your agency is really up to? We can help!
After twenty years in the technology industry, and almost a decade focused on digital marketing, I have seen it all.
Small businesses are continually being taken advantage of by predatory and even well-meaning digital marketing firms. As a result, companies spend thousands upon thousands of dollars on services that do not work, or even worse, pay people to do things that never get done. I cannot count the number of times I’ve seen a company paying for agency services to find out that the agency was just plain not doing the work. The Bradford Group is my best attempt to help honest business owners keep their advertising partners honest – and accountable. While you focus on doing the work that you love, we’ll keep expert eyes on your digital presence and services. We are your advocate, and we always have your best and most profitable interests in mind.
Brad Dery
President
Recent Reviews
Brad is one of the hardest working people I know! His analytical brain never stops thinking of ways to make...read moreBrad is one of the hardest working people I know! His analytical brain never stops thinking of ways to make improvements to his client's results, and his attention to detail and resourcefulness is unmatched! I've also always appreciated his desire to make sure his companies operate at the highest level of ethical standards, never cutting corners or only presenting data that makes him look good. It's refreshing to see and makes all of us who've had the pleasure of working with him better!read less
Erin L.
Brad is brilliant, attention to detail, trustworthy, and super nice guy.
Nikolai M.
I've had the pleasure of working with Brad in the past and he is by far one of the most...read moreI've had the pleasure of working with Brad in the past and he is by far one of the most honest individuals in this industry. If you're looking for integrity, look no further.read less
Timothy B.
Brad, really knows the ends and outs of the digital marketing world and will ensure that you are maximizing your...read moreBrad, really knows the ends and outs of the digital marketing world and will ensure that you are maximizing your return on your marketing campaign.read less
Grant R.
Had a great experience with this group.
They provided invaluable guidance on how to choose the right marketing company for...read moreHad a great experience with this group.
They provided invaluable guidance on how to choose the right marketing company for us. Brad spent a great deal of time explaining what to look for (and look out for!). He asked great questions about our company goals then made recommendations about types of companies and elements within the company that could help us reach our goals.
After the call, Brad summarized his main points and shared a document with his recommendations.
Highly recommended!read less
Jason D.
Had a great experience with this group.
They provided invaluable guidance on how to choose the right marketing company for...read moreHad a great experience with this group.
They provided invaluable guidance on how to choose the right marketing company for us. Brad spent a great deal of time explaining what to look for (and look out for!). He asked great questions about our company goals then made recommendations about types of companies and elements within the company that could help us reach our goals.
After the call, Brad summarized his main points and shared a document with his recommendations.
Highly recommended!read less
Jason D.
If you're looking for someone that's going to give it their all, you're in the right place.
Tim B.
Brad is extremely hardworking and his analytical brain makes his attention to detail unmatched! He is dedicated to...read moreBrad is extremely hardworking and his analytical brain makes his attention to detail unmatched! He is dedicated to providing only real solutions, no fluff.read less
Erin L.
It is a pleasure working with someone who is so knowledgeable, dedicated and professional!
Ivana D.
It's great working alongside Brad! He knows what he does and is committed to delivering only the best for our clients.
Ches F.
Our Core Competencies
Marketing Analytics
We aggregate and study the performance of every facet of your digital presence so you can make informed decisions.
Real-Time Reporting
Our client dashboards allow business owners to easily access data about all of their digital marketing services in one place.
Digital Strategy
Our digital marketing experts will uncover costly issues with your advertising services while providing fresh ideas for improvement.
ROI Analysis
Digital marketing only works when it is properly measured. We make sure you know your real costs per lead - and how much revenue is generated.
Marketing Oversight
Our team can work with your advertising service providers on a monthly basis to review results - and to ask the questions you don’t know to ask.
Annual Planning
Having a cohesive digital marketing plan is vital for success. We provide in-depth annual planning guidance so you can stay busy all year.
Industries we serve
Small & Medium-Sized Businesses
We are well equipped to help companies from any industry who cannot afford a full-time marketing manager (or who want another set of eyes on things).
Home Services
Our team has significant depth of experience in working with HVAC, Plumbing, Electrical, and other home service companies.
Legal Firms
Attorneys are in one of the most competitive and costly industries for online advertising. They need expert assistance to make sure they are not wasting thousands of dollars.
Medical Facilities
Medical services are one of the most competitive niches on the internet. Our team can provide oversight that prevents loss and improves ROI.
Restaurants
Especially in the current digital landscape restaurants must rely heavily on digital marketing to maintain profitability.
Professional & Financial Services
Due to the lifetime value of a client being so high for accountants and financial planners, digital marketing can be very costly if not managed correctly.
See the need for this service?
Get better oversight and accountability for your team, starting now. Contact us for a free, initial consultation.
