From the Sears Catalogue to Drip Campaigns: D2C Marketing
From the Sears Catalogue to Drip Campaigns: D2C Marketing
July 9, 2020
Direct to Consumer (D2C) marketing has a long history in the U.S. Pamphlets, books and catalogues are all illustrations of this strategy.
How Much Does a Click Cost? Understanding PPC
July 2, 2020
CPC, PPC, CDC… ok, that last one is about diseases. The sheer quantity of acronyms in the paid search ads universe is daunting.
Hide ’em, Spin ’em, Get in the Ring? How to Respond to Online Reviews
July 2, 2020
Social media and social proof are two powerful tools in your business’s digital presence. But the easy access to customers is a two-way street.
What’s Wrong With Your Website? Find Out.
June 2, 2020
Bouncing? Fraggles? Meta-descriptions? There are some head-scratching terms associated with your website.
